A new vitamin company has emerged lately formed by two Doctors at VousVitamin.com
These Doctors developed a simple quiz for the customer to highlight any special needs and conditions present. Then this information is used to develop a personalized vitamin product unique to each customers situation. With DOCTOR knowledge of medicine, this seems like a logical approach to direct people to just the vitamins they need to get healthy. 
But, then comes the product. Unfortunately, this personalized approach is rather quickly undone with the vitamin company these Doctors picked. Typical of most mainstream vitamin companies, the company uses low quality vitamin forms and chemical excipients such as FD&C artificial colors and mineral oxides. The belief is that the differences between synthetic or natural vitamins and chemical or natural excipients does not matter. Plus, the vitamins are also missing vital synergistic family members like vitamin C without bioflavonoids, hespiridin, and rutin. Vitamin C by itself will still work, but when present, the family members act to protect vitamin C and increase functions, plus they each have unique functions that vitamin C, ascorbic acid or mineral ascorbate, by itself does not perform.
Also, when one realizes that to build a custom vitamin program into just two a day multi-vitamins, the mechanics would be almost impossible and very cost prohibitive. The supplement making machinery is geared to produce many thousands of bottles at a time, not just those for a few months. Thus, most likely this program has a number of basic products already available and the most appropriate one is chosen. The type of questions asked would direct the customer into one of these programs that satisfy the major health problem areas, such as Heart and Circulation, Bones and Joints, Digestion and Intestinal Tract, Nerves and Brain, Energy and Blood Sugars, Immunity and Cancers. Cancers are probably not covered as this is an area Medicine considers not under vitamin influence. Some products could cover multiple areas.
How many nutrients are provided or not by diet also has to be considered, as well as any genetic misfires. A very complex set of interactions that a two daily multi-vitamin probably fails to adequately satisfy.
GOOD CONCEPT, POOR QUALITY PRODUCTS!